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Amazon Target Market

Amazon Target Market In 2022 (Age, Gender + Demographics)

Amazon’s extensive product line and rapid shipping speeds are well-known to almost everybody.

Amazon Target Market In 2022 (Age, Gender + Demographics)

Amazon is huge, but it may interest you to know what market Amazon is most focused on. Where do the majority of Amazon’s customers actually live, for example?

  • Look no further for information about Amazon’s target market; here is everything I discovered throughout my research!
  • Amazon’s Target Market for 2022

    Amazon targets middle- and upper-class customers (evenly divided between the genders), with smart phones or home computers aged 18 to 44 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.

  • Keep reading for more information about Amazon customers’ shopping habits.
  • Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon Can Target What Age Of People?

    Although Amazon does some typical brick-and-mortar stores in some areas (through Whole Foods), almost all of their sales come from online orders.

    Amazon currently ranks 9th worldwide in web traffic, as of 2022

    With that, Amazon seeks to target a customer base that has access to and frequently visits the internet, making younger generations the ideal Amazon customer.

    Amazon Prime is also popular with people between 35 and 44 years old.

    Amazon Prime members are eligible for even greater savings, exclusive deals, or additional savings than the non-Prime membership.

    Amazon, however, is open to anyone, and the internet’s popularity continues to rise.

    Which country is Amazon’s target market?

    Amazon has a target market that covers any location with access to the internet.

    Now that Amazon has an international presence, the retailer has a vast customer base of people worldwide.

    Even though Amazon is the largest tech retailer and leading general merchandise retailer globally, the company still provides a customized user shopping experience.

    Amazon’s personalized shopping experience is just one reason why it is so difficult to pinpoint the exact location.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    What Country Shops At Amazon The Most?

    Although Amazon is an international company, the United States dominates regarding the number of consumers and the number of products purchased.

    This is why over 60% Amazon’s Internet traffic originates from the United States.

    Amazon customers in the United States purchase products frequently.

    48% of U.S. shoppers visit Amazon more often than once per week, for example. And 89% of consumers based in the U.S. visit Amazon at least once a month.

    These numbers show clearly that Amazon’s prime target market in America is obvious.

    Amazon’s Target Salary Bandit:

  • Amazon’s e-commerce platform is easy to use and ships quickly. This caters to social groups of upper and middle class with median salaries of $51k. T
  • his group of people prefers shopping online rather than in-person to save time (and money).

    They also enjoy Amazon’s online service because they do not have the time or desire to shop in person.

    This group is also more likely to seek out deals and discount offers. Amazon is aware of these habits and has designated certain days like Amazon Prime Days or Cyber Monday to help customers save huge on their purchases.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    What Gender Shops At Amazon More Often?

    It is pretty even when it comes down to which gender Amazon customers shop for more frequently.

  • Amazon is a great place to shop for male and female customers, as they have access to everything they might need.
  • What are Amazon customers buying?

    Amazon customers are loyal and purchase frequently from Amazon.

    However, Amazon Prime subscribers buy products even more often than non-Prime customers.

    Amazon Prime members buy Amazon Prime products on average 48% times per week, while 74% of them purchase items at most once in a few weeks.

    When you compare these statistics to those of non-Prime members, it is apparent why Amazon provides Prime users with exclusive deals to reward them for their loyalty.

    With that, only 37% of non-Prime members buy Amazon products multiple times in the year.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    How Does Amazon Cater To Their Target Market?

    Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon offers nearly 120 million products to suit its target market.

    Amazon’s target markets can also be served by continually repositioning their products in line with changes in the retail environment.

    Amazon, for example, closely tracks which products are most popular and displays advertisements on its homepage.

    What Kind Of Lifestyle Do Amazon Consumers Have?

    Amazon targets customers who can use basic technology to help them navigate the web.

    Amazon also offers an online platform that is convenient for shoppers who aren’t able to go shopping in person.

    Amazon consumers are busy people who prefer spending their leisure time doing work or shopping.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon’s Most Vital Factors

    Amazon’s price is what attracts customers to purchase products from the company. Amazon was the preferred ecommerce platform for 82%, with consumers reporting that the company’s prices are lower.

    Amazon also offers low shipping and return costs as well positive reviews.

    These are the reasons that over 40% of Amazon’s customers shop at least 25% on Amazon.

    Additionally, most people who do their shopping online (46%) visit Amazon first to compare product prices.

    Another reason Amazon attracts so many customers is convenience.

    Amazon is simple to navigate for customers, making it a convenient one-stop-shop that saves time and eliminates the need to visit multiple shops.

    Amazon.com customers in the United States account for half of all Amazon shoppers.

    Amazon: What is the average number of people who shop on Amazon?

    Amazon has an average monthly traffic of over 200 million.

    Amazon claims that it has around 101,000,000 Prime subscribers in America alone.

    Amazon is the choice marketplace for many.

    These figures do not reflect Amazon Prime’s worldwide customers as Amazon Prime does not exist in all regions where it operates.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon Customers’ Views on the Company

    Amazon may have a huge customer base but that does not necessarily mean they are supportive of their social and environmental impact.

    For example, almost a quarter of Amazon customers have negative feelings about the company regarding their impact on the environment and retail.

    Some people believe Amazon is a monopoly and does not allow for diversity in the retail economy.

    Amazon offers a wide market that entrepreneurs can use to promote their products.

    Additionally, Amazon recently announced their new Climate Pledge, which states the company is committing to reaching net-zero carbon emissions by 2040, using 100% renewable energy by 2030, and ordering 100,000 electric-powered delivery trucks.

    After you’ve learned about Amazon and its target market, read these related articles to learn more: Amazon book sales statistics; how much Amazon makes; and, if Amazon is coming soon, New Zealand.

  • Conclusion
  • Amazon’s online shopping portal, low shipping costs, quick delivery, and convenience are all convenient for working middle- and upper-class consumers.

    Additionally, younger generations between the ages of 18-30 also prefer Amazon because of the company’s online presence. Prime subscribers make up the bulk of Amazons customers.

    What Age Demographic Uses Amazon The Most?

    Amazon users are on average 37-years old. According to an Amazon report from June 2019, 53% of Amazon users aged 19 through 44 are Amazon users. The American population is 37% older than this age group. Therefore, Amazon buyer demographics show that the company targets the average American consumer.Jan 3, 2022

    Which Demographic Targets Amazon?

    Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.

    Amazon: What gender is most likely to use it?

    March 21, 2018

    What is Target’s Demographics

    Target shoppers are also a bit younger: 58-62 percent of Target’s shoppers are between the age of 18 and 44, as opposed to Walmart, where that age demographic represents about 48 percent of shoppers; Kohl’s, where younger consumers make up about 44 percent of the customer base; and Kmart, which only draws 34 percent of …Nov 3, 2016

    .Amazon Target Market In 2022 (Age, Gender + Demographics)

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