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Does Amazon Own Zappos

Does Amazon Own Zappos In 2022? (The Complete Story)

Zappos started as an online store selling shoes and quickly expanded to offer clothing and handbags.

  • Do you love shoes? If so, and you shop for footwear online all the time, then you might be wondering if Amazon is Zappos. It’s an interesting question and one that I researched to answer.
  • Does Amazon Own Zappos In 2022? (The Complete Story)

    Does Amazon Own Zappos In 2022?

    Amazon has owned Zappos since 2009 when it was purchased in a $1.2 billion deal, and Amazon has continued to operate the online shoe retailer as a separate site where shoppers can stock up on thousands of shoe styles with a 365-day return policy. Additionally, Zappos is just one of over 100 companies owned by Amazon.

  • Keep reading for more information about Amazon’s connection with Zappos, and how Amazon acquired the Shoe retailer.
  • What is Zappos?

    Zappos is an online shoe and clothing store originally launched as Shoesite.com.

    After just a few short months, Nick Swinmum, the founder, changed Zappos’ name to Zappos and quickly saw sales increase.

    The Spanish name for shoes, Zappos (Zapatos), is also the origin of the brand’s name. It has been a popular online retailer selling footwear.

    Zappos offers shoes, clothes, handbags and sunglasses as well as jewelry and accessories for men and women.

    The retailer also has a large selection of shoes from top brands like Nike, Adidas and New Balance.

  • Zappos also offers a wide selection of shoes for runners and high-heeled shoppers.
  • Even though Zappos has grown substantially to offer handbags and clothes, it remains committed to customer satisfaction and easy shopping, not to mention a generous return policy covering 365 days.

    Does Amazon Own Zappos In 2022? (The Complete Story)

    Why Did Amazon Buy Zappos?

    Amazon and Zappos share similar beginnings, as Amazon began as an online bookseller and Zappos started as an online shoe seller.

    Both companies grew quickly, although Amazon’s growth has been significantly greater as the company is now worth $1.76 trillion and forecast to keep developing over the next decade.

    Therefore, Amazon decided to buy Zappos in 2009 to help expand its portfolio with similar companies that can positively impact customers.

  • Jeff Bezos, Amazon founder, stated that “Zappos” was a customer-focused business. Both companies have great potential to collaborate and provide better customer experiences.
  • Amazon clearly recognized Zappos’ potential. In fact, Zappos’ annual revenues exceed $2 billion.

    By owning Zappos and selling thousands of shoes directly on Amazon.com, the retailer has greater control and leverage over two of the most popular places to buy shoes online.

    Many customers don’t know Zappos exists. Therefore, they purchase shoes online to support Amazon.

    Are Other Companies Owned by Amazon?

    Zappos does not represent the only Amazon business. Amazon has acquired many companies in various sectors, including the retail market.

    The smart business decisions of Amazon to diversify their portfolio and make sure it’s present in other industries is part of this strategy.

    Amazon does have a few well-known subsidiaries like Whole Foods Market or Zappos. However, you need to know about many more.

    You may also recognize these companies:

  • Audible
  • Body Labs
  • IMDb
  • Ring
  • Twitch
  • Zoox
  • Amazon subsidiaries also cover outside companies and other divisions of Amazon such as:

  • Amazon Air
  • Amazon Books
  • Amazon Fresh
  • Amazon Games
  • Amazon Logistics
  • Amazon Robotics
  • Amazon Studios
  • Amazon did not make the Zappos deal in 2009 until a decade later when it acquired many more businesses.

    The $13 Billion purchase of Whole Foods Market 2017 is an excellent example.

    Additionally, the Amazon acquisition made a huge impact on America’s grocery market and allowed Amazon to increase its competitiveness with other supermarkets.

    Just like the purchase of Zappos enabled Amazon to become a leader in online shoe sales, more recent acquisitions have further cemented Amazon’s place as a top Fortune 500 company.

    Amazon, and its other acquisitions (including Zappos) are clearly set up to be long-lasting successes, with the stock rising billions in value every year.

    To know more, you can also see our related posts if Amazon owns Wayfair, whether or not Amazon owns Google, and if Amazon owns Kohl’s.

  • Conclusion
  • Amazon has owned Zappos since November 2009, and the popular online shoe retailer is just one of over 100 companies within Amazon’s portfolio.

    Like other companies owned by Amazon, Zappos has its own CEO and chairman, with headquarters in Las Vegas and $2 billion in revenue.

    Amazon, Zappos’ parent firm oversees operations and reaps profits.

    Amazon, in addition to Zappos and Whole Foods is also home to Twitch, Metro-Goldwyn-Mayer and Twitch.

    So, next time you want to buy shoes, clothing, or accessories online, you can shop on Amazon.com or Zappos.com with confidence.

    .Does Amazon Own Zappos In 2022? (The Complete Story)

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