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Walmart Target Market

Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart has more than 11,300 retail locations across 27 countries. This makes it one of the top retailers in the entire world. Walmart’s success is due to the low price of essential items and on-demand merchandise.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

You might be curious as to what Walmart is targeting in the United States. You might be wondering what Walmart’s target market is in the United States.

  • Here’s everything you need about Walmart in America as of 2022.
  • Walmart Target Market For 2022
  • Walmart sells a broad range of products for low prices, which is designed to appeal to everyone of different incomes and ages. Walmart customers have an average age of 46. However, Walmart stores are visited more often by women than their male counterparts as of 2022. Walmart also has 60% Caucasian/white customers.

  • Continue reading to learn more about Walmart’s target markets and the age groups Walmart sells to.
  • Walmart Shops at Walmart Most Popularly: What are the Racial Demographics?

    Walmart customer profiles based on race and/or caucasian are the most representative of its customers.

    Whites account for more than 60% in American Walmart shoppers.

    Hispanic shoppers are the second most popular race that shops at Walmart, followed by Black customers.

    Walmart customers are more diverse than other retailers, and Whites make up the largest percentage.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    What Is The Average Age Of Walmart Shoppers?

    The average age of Walmart shoppers, based on research that compares customers’ average ages between stores, is 46.

    Walmart’s biggest customer segment is between 25-34 year olds. This makes up more than 20%.

    Walmart is a retailer that offers the largest selection of merchandise and has some of lowest prices. Its customers come from all walks of life.

    Walmart customers include people aged 18 to 65.

    Walmart targets all ages, which is a departure from other retail stores. Walmart offers products to all ages.

    Walmart Visits Different Genders Less Frequently

    The gender split is quite evenly when it comes down to who shops at Walmart the most. But, Walmart is more popular with women than it is for men.

    Walmart customers make up almost 60% and 40% respectively, according to one example.

    Walmart customers are similar to those at Costco, Kroger and Target when you compare them.

    Walmart, as well as other stores, has a larger percentage of women customers.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    What is the Average Household Income of Walmart Shoppers

    Walmart attracts customers because of their low prices. This caters to everyone.

    Walmart shoppers have an average income of $76,000. The highest proportion of Walmart customers report an annual income over $100,000.

    Walmart customers earning between $25,000 – $50,000 per annum are the next most popular range in annual income.

    Walmart has reported that there are fewer Walmart customers who have an average annual income of at least $100,000 compared with their rivals like Costco or Target.

    Target and Costco have customers who earn over $100,000 while Target shoppers make up 40% to 50% of the total. Walmart’s customer base is only 30%.

    Walmart’s Target Market: Which Group Of People?

    Although there are certain demographics that shop at Walmart more frequently, the store’s target market is quite general.

    Walmart is targeting everyday shoppers who are looking to cut costs on both essential and non-essential products.

    Walmart customers shop because they are willing to work for great deals on their items.

    Walmart is incredibly enticing to customers who live paycheck to paycheck, as Walmart’s savings are often unbeatable compared to other retail stores.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    What Customer Age Does Walmart Target Most Heavily?

    Walmart tries its best to accommodate customers from all age groups. However, Walmart focuses most of their marketing attention on the younger demographic, referred to simply as Millennials.

    Walmart targets Millennials for their younger customer base that isn’t already loyal to certain stores.

    Walmart is using social media to market to the youth generation.

    Millennials shop more at Walmart than they do in other retailers because they are able to get essential items, such as grocery, paper, and decor, for a lower price.

    How Frequently Do Walmart Customers Shop?

  • There are over 4000 stores in the United States. It is possible that you will find a Walmart near your home!
  • Walmart has many locations so their customers tend to shop there more often than other retailers like Target.

    Walmart customers, for example, visit Walmart approximately once every 21.6 weeks.

    This purchase cycle is almost half that of the consumer purchase cycle at Target, which is 47.7 days. Additionally, Walmart shoppers tend to purchase more items per trip than other retail stores.

    Walmart shoppers average to buy 11 items per visit and average spending $51 each.

    Target’s average shopping trip cost is 7.6 dollars, while Walmart spends about the same amount per visit.

    This data further proves that Walmart offers lower prices than its competitors.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    Do You Shop at Walmart Every Day?

    Walmart, one of the most prominent retail outlets in the world welcomes shoppers from all walks every day.

  • When it comes to the number of customers that shop at Walmart each day, around 37 million people visit the retail giant!
  • Walmart claims that they have 271 million shoppers on average each week according to a 2019, report.

    You now have a better understanding of Walmart’s target audience. We also recommend our posts about the best times to shop at Walmart and 13 reasons Walmart is so affordable.

  • Conclusion
  • Walmart attempts to be as inclusive as possible in its customer base.

    Walmart offers a range of services to help people aged 18 to 65. Walmart customers are 46 on average.

    Walmart is open to all income levels. The most common income range that shop there is $100,000 and above.

    Walmart’s affordable prices every day are appealing to budget-conscious shoppers.

    Walmart’s target audience:

    Walmart tries its best to appeal to all age groups. However, it focuses most of their marketing efforts on Millennials, a younger demographic. Is this possible? Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.

    Walmart Customer Demographics:

    According to a study of shoppers, Walmart has the greatest customer loyalty. Walmart’s average customer, a 59.5-year-old woman, is white and married with a $80,000 annual income.

    What Is The Target Audience For Target?

    Target is focusing its marketing efforts primarily upon younger customers. This includes people aged between 18 and 44.

    Who Are Targets Main Customers?

    Target’s average customer is a woman who is 39 years old, white, married, with a household income of $80,000. See more stories on Insider’s business page.Jan 24, 2022

    .Walmart Target Market In 2022 (Age, Gender, Salary + More)

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