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Walmart Vs Target

Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries


Footnotes / references




Target is a remarkable company that has almost 2000 locations all across the U.S., making it the second-largest discount retailer.

Walmart’s 11,000+ stores make it the largest retailer worldwide. Amazon has been surpassed by Walmart in 2019

Walmart Vs Target In 2022 (Prices, Products, Services + More)

This fierce competition is between the two chains which have decidedly different brands and client bases. But how does this compare?

They are ready to face off: Walmart Vs Target. It is time for the biggest box stores to take on each other! You can find comparisons about their products and services as well as prices.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • Walmart still holds the biggest share in the general retail market at 15.9%.

    Target, which accounts for 2.47 percent, is further down on the list.

    Target’s market share of department stores is 38 percent, but Target wins the competition.

    Walmart and Macy’s tie for third at 13 percent each.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Almost a straight shot north 600+ miles in Minneapolis, Minnesota you can find Target’s home base and corporate headquarters.

    Target and Walmart operate shops in each of the fifty states. However, Walmart only has expanded into 27 other countries.

    Walmart is home to more than 11,000 shops around the world. Target houses 1,909 stores, all based here in America.

    The companies take vastly different paths when it comes down to stores for buildings that have essentially the same concept, a large cube.

  • Size
  • Walmart Supercenters may be combined with a grocery and department store.
  • Make sure to add space for your parking, backend deliveries.

    Target stores cover an average of 130,000 square footage. Although this isn’t a lot, Target will be able to have mini versions that span anywhere between 13,000 and 40,000 square feet.

    These stores are a way to address the problem of geography for retailers big and small.

    It should allow Target to insinuate themselves in areas – like on busy city streets – where a Target Supercenter could never fit.

  • Layout and Atmosphere
  • Although the layout of stores may change, the essence remains the same for each retailer.

    Targets and Walmarts have full-size, supercenter Walmarts.

    Each department can be found within the ascribed aisles.

    Target and Walmart also label/number their aisles with a combination of numbers and letters.

    Walmart often gets flack because of the disorganization and lackluster organization that can be seen in their stores.

    It is hard to believe that even with the many employees working in each shift, there would be a way to keep the place “clean.”

    Walmart has a higher likelihood of having mixed-up or messy items than Target.

    If Target’s exterior isn’t perfected, they have a reputation of being “bougie”, which attracts younger and wealthier customers.

  • Retailers and In-Store Restaurants
  • Walmart, Target and Target all have exclusive partnerships with local restaurants and retailers to deliver a better customer experience.

    Walmarts may have Subway Restaurants within their stores, which offer a variety of food and seating.

    But customers can look forward to options like Taco Bell and Domino’s in the near future.

    Targets have now placed Starbucks coffee shops at their doors.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target stock many of the same products. But, there are variations in brand and product selections.

    Walmart Supercenters may carry up to 142,000 items within one location, while Target carries much less.

    Both retail outlets have multiple departments as well as many product lines. Below is a list of some of the departments both stores maintain:

  • Groceries
  • Fashion and accessories
  • Beauty and Personal Hygiene
  • Sports Gear
  • Goods for your Home
  • The Essentials for Your Home
  • Office Supplies
  • Electronics
  • Garden And Outdoors
  • Pet supplies
  • Toys And Games
  • Auto (Walmart offers a wider range of vehicles in this location)
  • Craft
  • Let’s compare Walmart’s and Target’s products more closely.

  • Unique Brands and Private Labels
  • Walmart’s iconic “off-brand” (or store brand) is Great Value. Great Value has a large selection of commonly available food items and some of the most affordable prices.

    Other popular Walmart exclusive and private label brands are:

  • Sam’s Choice : “Premium tier” food products
  • Marketside – Deli-style foods
  • Equate – Pharmacy, health, and beauty items
  • Mainstays-Home decor and home goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • Parent’s choice – Baby items
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens – Home products inspired by the magazine
  • Best Occasions, Party supplies
  • HyperTough – Hand tools and power tools
  • Walmart exclusive sale of Tasty kitchen tools from Buzzfeed
  • Target also has a couple of private label food brands like Archer Farms. Simply Balanced and Market Pantry are some examples. Good & Gather is the best.

    Target owns the following private label brands:

  • Up & Up – Label for health, hygiene and paper products
  • A New Day/Ava & Viv/Original Us/Goodfellow & Co./Universal Thread to Target/Wild Fable/Xhilaration – Clothing for all the family
  • Auden/All-in Motion – Women’s Intimates and Activewear
  • Made by Design, Houseware and Travel Essentials
  • Room Essentials – Most basic and discounted home goods label, perfect for college students and new apartment dwellers
  • Opalhouse – Eclectic home goods
  • Threhold Home Goods – Traditional home products
  • Embark – Outdoor equipment
  • Sonia Kashuk – Beauty/make-up label that Target bought in 2016
  • Quality
  • You should target the markets of upwardly mobile or higher-income buyers. However, does this necessarily mean your products are more attractive?

    Where food is concerned, I think both are about equal. Certainly, despite Walmart’s steep discount pricing (they have to contend with Aldi, after all), their food is good quality.

    Target seems to have a slight edge in clothing sales.

    Walmart has advanced a lot in the area of fashion products. However, their cuts are slightly less tailored – which can be a good thing, when it comes to vanity sizing.

    Target clothing is more durable, and it’s cut more precisely.

  • Selección
  • If you want choices, go to Walmart. Walmart, in fact, is the best place to shop if your mind wants to overwhelm with options.

    If having to differentiate between 34 different kinds of kettle chips sounds like a nightmare, head to Target.

  • Walmart Vs Target: Prices
  • It is possible to think that Walmart must be more expensive than Target right away.

    You are generally correct, particularly when you consider some apparel pieces and home goods.

    People often wonder whether it is economically feasible to order groceries from Target online or in store.

    Clark.com’s Michael Timmerman did a price comparation and discovered that most items were comparable in cost.

    Target was quite often higher than the target in several cases by a mere penny.

    Walmart is the more affordable option, and a 12-pack Coca-Cola Cans are different by one-cent.

    JIF peanut oil had a higher disparity at $5.

    Walmart has a lower price in some cases. If you are at Target and just need to get groceries, there isn’t any reason to shop elsewhere.

  • Walmart Vs Target: Services
  • Target does not offer any additional services. However, Walmart has a clear advantage. Walmart comes out on top in this area.

    Here’s a list that Walmart may provide additional services:

  • Pharmacy
  • Vision
  • Bank services (commonly offered through an in-store Woodforest National Bank bank branch)
  • Auto, including oil change, tire changing and replacement/disposal
  • Target’s pharmacy service is the most notable.

  • Walmart Vs Target: Customer Service
  • Interestingly, Walmart scored higher than Target on overall customer satisfaction and whether or not customers would recommend Walmart to someone else.

    It is likely that this will translate into a better customer service rank for Walmart too. However, anecdotally, you wouldn’t believe it.

    Google reviews for Target in my locality and one Walmart showed that the Walmart customer service was poor.

    The one-star reviews for my Target, however, focused on things like in-store pick up and lack of product availability.

  • Walmart Vs Target: Return Policy
  • Walmart offers a flexible return policy. Customers have 90 days to return items and will be issued a receipt.

  • A store credit can be used to refund any purchases made without receipts. You can find more information about their return policy here.
  • Target has a similar return policy: it is 90 days after receipt.

    Target will accept your return even if the receipt is not available.

    Check out Target’s complete return policy.

    Walmart does seem to be a place where anything is possible. I remember returning gallons of milk that had been opened without receiving a receipt. I received cash back.

  • I have to give them a big thumbs up for that!
  • Walmart vs. Walmart: Store pick-up, App and Website
  • Walmart is chaotic like its stores.

    Two domains are actually used to separate the website: one is used for local shops and one is used for Walmart.com. Walmart.com was probably created for competition with Amazon.

    While it should not be difficult in principle, this can become confusing when there are 2 different carts.

    Their app is slightly better, but still, I don’t find it particularly intuitive.

    Target has online only products that they sell, however these items are conveniently grouped with their regular in-store merchandise and clearly labeled as such.

    Target’s app is also much better than mine. It feels more user-friendly and intuitive.

    I’m not crazy about Walmart’s store pick-up situation. To pick up your order, you must schedule an appointment.

    Target’s approach to theirs is great. You can place an order, and it will be delivered within 2 hours. You then have the option to go and pick it it up wherever you are.

    However, I can say with certainty that there have been issues when ordering items that appear to be in stock online but are not in stock in stores.

  • Walmart Vs Target: Employee Satisfaction
  • I went to Indeed for job searching to compare employee satisfaction from Walmart and Target.

    Walmart came in lower than expected overall. They received a lot of positive feedback, but the atmospheres were vastly different.

  • Target’s work environment was called “catty” in one review. Another described it as being “high school all-over again”.
  • Walmart had a reviewer who highlighted how Walmart has altered policies in order to disadvantage employees.

    Each retailer received middling scores in terms of culture, pay, benefits, management and leadership.

  • Walmart and Target: Customers Demographics
  • Business Insider reported that Target’s ideal shopper, a suburban Millennial mother with a 4-year degree and a $80,000 household income is a Target shopper.

    Walmart’s target customer market is quite older (55-64), but it is also female, although no mention has been made of children. ).

    She typically holds an undergraduate degree, but also receives $80,000 annually.

    It’s a surprise to me that this last bit is there, however it may be because Walmart wants to target customers with more expensive products like the Sam’s Choice range.

    You now know the difference between Walmart and Target. However, it might be worth your time reading about 33 Walmart statistics, trends, best times to shop at Target, 23 Target statistics facts, trends, and 23 Target statistics.

  • Conclusion
  • Target and Walmart compete for shoppers’ dollar, but I believe both stores have done an excellent job in creating their own niches.

    At Walmart, you’ll see super-low prices that you always count on, and oftentimes messy or chaotic store experience and super easy returns.

    At Target, it’s a more elevated and organized atmosphere, but the grocery selection is nowhere near as wide.

    Regardless of which store you choose, you will know what you’re getting into even before you step foot in it.

    Walmart Has More Products than Target

    Target and Walmart carry many of same products. However, the variety and brand of these items can differ greatly. Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).

    Walmart and Target: How Do They Compete?

    Target (NYSE, TGT) is its main competitor and has been gaining market share through catchy advertisements and innovative design partnerships. They have very different business models. Walmart is more concerned with the low cost of goods, while Target is focused on increasing profit margins and a youthful image.

    Target Or Wal-Mart?

    Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target offers the most affordable price when you shop for electronics. Target’s price would not be lower than Walmart.

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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